Brand Strategy
We decide what the brand has to say, before deciding how it says it.
“The strength is already there. The DIRECTION isn’t.”
We decide what the brand has to say, before deciding how it says it.
The website is where most brand decisions become visible. We build it accordingly.
Motion takes the rules of the identity and applies them to time.
We make products and spaces visible before they exist.
The people who decide the brand are the people who build it. Direction doesn’t get lost between vendors.
Strategy, web, motion and 3D come out of the same brief and the same direction.
The process is public: Discovery, Strategy, Design, Refine, Delivery.
We are on the project from the first call to delivery. No account manager between you and the work.


We decide what a brand has to say, then build everything that says it: identity, website, motion and 3D.
The four disciplines sit in the same studio, so the decision taken in the strategy phase is the one that reaches production.
A project runs through five phases, always the same: Discovery, Strategy, Design, Refine, Delivery.
Discovery maps where the brand is. Strategy fixes what it has to say. Design builds the system. Refine tests it in context. Delivery hands over the files and the rules that govern them.
A brand identity starts at one month. A website, on an identity that already holds, starts at three weeks.
The timeline depends on how many touchpoints are in scope and on how complex the system is. It is fixed in the proposal, before the work starts.
You get the brand guidelines, the organized source files and every export you need.
The guidelines state the rules: what can change, what cannot, and who decides. That is what keeps the brand consistent once we are out of the room.
The studio is in Florence, Italy. We work remotely, in Italian and English.
Discovery happens on a call and delivery is digital, so the location of the client does not change the process.