The Process//005
Every project runs through the same five phases.
We map what the brand already does: the site, the materials, the words in use. The gap between them is the brief.
- Inventory
- Mapping
- Gap
Phase one
Discovery
We decide what the brand has to say, and in what order. The brief writes the decision down, so it stops being an opinion.
- Brand narrative
- Tone of voice
- Positioning
Phase two
Strategy
We build the system that carries the decision: type, color, image, layout. Nothing here comes out of a template.
- Visual system
- Identity
- No presets
Phase three
Design
We test the system where it will actually live: screen, print, motion. What breaks here does not break in production.
- Digital
- Physical
- In motion
Phase four
Refine
We hand over the files and the rules that govern them. The guidelines say what can change, what cannot, and who decides.
- Brand guidelines
- Source files
- Rules of use
Phase five
Delivery
Let’s talk. The first step is finding out what was decided, and what just happened.
We reply within 24 hours.