A personal portfolio designed to position Matteo Ciancio as a strategic brand designer. Built in Framer, combining editorial aesthetics with a clean, intentional user experience. Every section reflects the same philosophy behind his client work: clarity, coherence, and design that earns its place.
Client
Personal Project
Industry
Brand Design · Web Design
Year
2026
Services Provided
Web Design · Art Direction · Brand Identity
Building a portfolio that sells the designer without overselling the person.
Designing the designer
Creating a visual identity for yourself is harder than for a client, no brief, no boundaries, full accountability. The challenge was building something that felt both personal and professional, without becoming self-indulgent.
//01
Strategy before aesthetics
The site needed to do more than look good, it needed to convert. Every section was structured to guide a potential client from curiosity to contact, following a clear narrative arc.
//02
Framer as a design tool
Using Framer not just as a builder but as a design environment, pushing interactions, animations and layout beyond templates to create something that felt truly custom.
//03
Standing out in a saturated market
Every designer has a portfolio. The real challenge was making this one impossible to ignore, not through noise, but through a clear point of view and a visual language strong enough to be recognizable at a glance.
//04
Editorial-led, motion-aware, brand-first.
Typography as identity
The typographic system does most of the heavy lifting, oversized headlines, intentional hierarchy, and a tone of voice that's direct without being cold.
//01
Minimal but not empty
Negative space is used deliberately. Each section breathes, giving the work room to speak instead of competing with the layout.
//02
Motion with purpose
Scroll animations and hover states aren't decoration, they guide attention and reward curiosity, making the experience feel alive without distracting from the content.
//03
A live portfolio that positions Matteo as a strategic creative, not just a executor.
6
%
Projects showcased
100
%
Projects showcased
3
+
Client inquiries received
1
%
Consistent brand voice established
"Working with Matteo transformed our project. His skill in combining strategic thinking with striking visuals made our brand not only visually compelling but also clear and consistent across all touchpoints." Giovanni Torcini — COO at Micromec
Personal Project — Florence, Italy · 2026 · Built in Framer
