Discovery
We map what the brand already does: the site, the materials, the words in use. The gap between them is the brief.
- Inventory
- Mapping
- Gap
Five phases
TheProcess
Every project runs through the same five phases.
Strategy
We decide what the brand has to say, and in what order. The brief writes the decision down, so it stops being an opinion.
- Brand narrative
- Tone of voice
- Positioning
Design
We build the system that carries the decision: type, color, image, layout. Nothing here comes out of a template.
- Visual system
- Identity
- No presets
Refine
We test the system where it will live: screen, print, motion. What breaks here does not break in production.
- Digital
- Physical
- In motion
Delivery
We hand over the files and the rules that govern them. The guidelines say what can change, what cannot, and who decides.
- Brand guidelines
- Source files
- Rules of use
What itcosts
Pick the parts of the project. Two parts together cost 10% less, three or more 15% less: discovery and strategy only happen once. The exact figure comes with the quote, after the first call.
starting from
Let’s talk. The first step is finding out what was decided, and what just happened.
We reply within 24 hours.